What if you could shop for your mental needs, 
as easily as your physical ones? 


Intangible Goods is an Australian initiative with the goal to normalise our mental health needs. A play on the world of junk food and vending machines, we’re giving people tangible tools to feed their daily mental needs and explore tricky topics like depression, anxiety, stress and loneliness in a fun, snack-sized way.


THE products

From bags of 'Bravery' to bars of 'Belonging', ten snack-sized products that feed your psyche, not your sweet tooth - made with mental health professionals.

THE Machine

A vending machine dispenses each Intangible Good for a few bucks each.
Profits support Australian mental health charities and organisations.


Intangible Goods is the brainchild
of Mark Starmach and Elizabeth Commandeur, a multi award-winning creative team based in Sydney.


As seen on

Follow us on Instagram @intangiblegoods