What if our psychological needs could be heat-sealed
and packaged up like candy in a vending machine?

 

On the surface, we’re rich. But deep down, we’re poor - we’re more stressed, depressed, anxious and alone than ever before. A twist on the world of consumables and vending machines, Intangible Goods is an ongoing project by Elizabeth Commandeur & Mark Starmach. Featuring bags of ‘Belonging’, bars of ‘Bravery’ and more, the project hopes to reimagine the link between our consumption habits and our deeper psychological needs, while further normalising mental health.

 
 
To break down stigma and isolation, we are helping raise awareness and understanding of mental illness. [Intangible Goods] is a great way of encouraging more people to think about this important topic and hopefully assist those in need.
— Lord Mayor Clover Moore

10 snack-sized products that feed your psyche, not your sweet tooth.

 

Intangible Goods didn’t come out of thin air. The artists began by interviewing a number of mental health professionals and surveying Sydneysiders, to see which psychological needs were the most important. They then developed contents that would help fulfil those needs, if only for a moment. Every package is different with carefully-selected contents - some contain origami and pencils, others hold maps and little games. But all intend to tickle a mental need in an unexpected way.

 
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Elizabeth Commandeur & Mark Starmach

 

Elizabeth Commandeur & Mark Starmach are an established advertising creative team and emerging artists, currently based in Sydney. Together, Mark and Elizabeth’s innovative and award-winning work ‘Tinder Takeover’ for Amnesty International and ‘GIFwrap’ has been recognised by the iAB, AIMIA, Advertising Age, and the Webby Awards in New York City. The pair recently collaborated on and completed their first artistic venture, Intangible Goods, originally commissioned by the City Of Sydney for Art & About in 2018, to an
overwhelmingly positive public response.

 
 
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Liz is a senior art director with a background in visual communication, product management, and jewellery design. With over 10 years’ experience in advertising, Liz has worked in Sydney, New Zealand, Hong Kong and most recently Copenhagen where she was Associate Creative Director at VICE Scandinavia. Her work has been awarded in Cannes, D&AD, the Webbys, FWA, Spikes, ONE Show and NYFestivals. She has also judged the Webbys, FWA, AIMIA and was an AWARD School Tutor.

Website
LinkedIn

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Mark is a writer and artist currently based in Sydney, with a background in advertising, communications, and public relations. Having graduated from UNSW in 2011 with first class honours for a practice-based thesis entitled ‘I was Here’, and completing AWARD School at M&C Saatchi in 2013, Mark’s work has since been recognised by Wordpress, Young Glory, and Cannes Young Lions.

Website
LinkedIn

 
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