Hidden between laneways and carparks, the Parramatta Lanes Festival is a celebration of the city’s diverse culture, food, music and art.
Beneath the flickering fluorescent lights of carpark basement, you’ll find a humble vending machine… Except it’s not filled with junk food and candy bars, it’s filled with the stuff we increasingly need more of in our lives - connection, bravery, purpose and more.
This is Intangible Goods, presented by Parramatta City Council for the Parramatta Lanes Festival - a celebration of the city’s diverse culture, food, music and art between October 9-12. Intangible Goods can be found in the Ground Floor of the City Centre car park (71 George St, Parramatta), 24 hrs a day for the duration of the festival.
Each product inside the vending machine has been created by the artists with mental health professionals, to deliver on a need higher up on Maslow’s Hierarchy than, say, chocolate or crinkle-cut chips. You can purchase a good for $2 a pop, with all proceeds going to mental health charities operating in the Parramatta area - Parramatta Mission, Headspace, and Flourish Australia.
Intangible Goods is created by artists Elizabeth Commandeur and Mark Starmach. Hailing from the high-octane world of advertising and marketing, Liz and Mark are a multi award-winning creative team currently based in Sydney. Intangible Goods marks their first venture beyond advertising, and has been informed by their shared experiences growing up in households affected by mental illness.
Parramatta Lanes | Welcome to Your Playground.
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