What if you could shop for your mental needs, 
as easily as your physical ones? 


Intangible Goods is an Australian initiative with the goal to normalise our mental health needs. A play on the world of junk food and vending machines, weโ€™re giving people tangible tools to feed their daily mental needs and explore tricky topics like depression, anxiety, stress and loneliness in a fun, snack-sized way.


THE products

From bags of 'Bravery' to bars of 'Belonging', ten snack-sized products that feed your psyche, not your sweet tooth - made with mental health professionals.

THE Machine

A vending machine dispenses each Intangible Good for a few bucks each.
Profits support Australian mental health charities and organisations.


Intangible Goods is the brainchild
of Mark Starmach and Elizabeth Commandeur, a multi award-winning creative team based in Sydney.


As seen on

Follow us on Instagram @intangiblegoods